Thursday, 15 December 2022

4 Reasons Why Your Website Needs an SEO Audit

 Here are the top 4 reasons why your website needs an SEO audit:

       An SEO audit highlights technical issues preventing your site from ranking highly on search engines.

These include:

·         Loading speed

·         Image size

·         Redirect issues

·         Architecture issues

·         Coding issues

2. It will identify on-page issues

Your on-page SEO should make it as easy as possible for search engine algorithms to scan, index and rank your site.

Possible on-site SEO issues that might need to be fixed include:

·         Meta titles

·         Meta descriptions

·         Headers

·         Content

·         Linking

3. It will identify competitor sites

Understanding your rivals’ SEO strategy will allow you to differentiate your marketing mix and rank higher.

4. It will identify backlinks

An SEO audit will show you:

·         How many backlinks does your site has

·         The quality of those links

·         What backlinks do your competitors have

An SEO audit is a way of understanding how well your website is performing. Armed with this information you can go about creating a marketing strategy that meets your needs and gets your business noticed.

Without an SEO strategy, all your marketing and SEO efforts are simply ‘hit and hope’ with no way of determining ROI.  

SML Solutions is a multi-award-winning digital marketing agency in Leeds that offers SEO packages to small and medium businesses. We will carry out a full SEO audit of your website, implement necessary changes and then monitor your SEO monthly, dealing with any potential issues before they become a problem for your business.

For more details or to arrange an SEO audit, call today.

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