How to get your business noticed online this year

The New Year is a great opportunity for reflection and new beginnings. In business, it’s the ideal time to look back at what worked for you in the previous calendar year and what you could do differently. And right now the question to ask is how good your online presence is. In a year when internet shopping went through the roof, if you weren’t getting noticed, you were missing out on literally hundreds (possibly thousands) of leads, enquiries and sales.

If that’s you, now is the time to act. Unless you’re in some niche market, the internet is awash with companies offering similar products and services to you – the trick is to make your offer stand out from the competition. And the way to do that is to find an SEO agency.

SEO is all about getting seen online and involves a number of online and offline strategies to beat the algorithms and get you seen on search engine results. It’s a skill that requires time and expertise to get right, and many small businesses find they don’t have the time and that their expertise lies elsewhere. At SML Solutions, we have a range of UK SEO packages to suit your business and to help get you seen. To discuss which package is right for you, get in touch today and start to fully access the biggest marketplace the world has ever known.

Make a good first impression with your website

The internet is the single most powerful took in modern business giving clients and customers all over the world access to your product or service. Now, maybe you don't offer a service to customers outside of your local area. But, nonetheless, search engines are going to be the major source of new business and curious browsers who head to your site.

And their first impression is crucial. Your site needs to look professional, be clear about what you do, be easy to navigate and a have a call to action so visitors know what it is you want from them to place an order submit an enquiry. Get this bit wrong and chances are they'll move on, take their custom elsewhere and never give you another thought. But your landing page is only the second half of the battle. The first is getting them there in the first place.

81% of people search for goods and services online which means that to even be seen by potential clients you need to be ranking high. And the way to rank high is to get your digital marketing and SEO right. SEO or search engine optimisation is a series of techniques designed to make your site rise up the list of search engine results and be seen. Without it, your site can be as slick as you like but it will get very few visits.

Once you understand the value of SEO, it’s easy to see why an SEO package is a good investment. After all, it’s the way to put yourself in front of 81% of your potential client base. At SML Solutions we specialise in SEO and digital marketing to get you seen while you focus on your core business. For details of our UK SEO packages get in touch and let us help get your first impression right.

Why digital marketing has never been so important?

Good business is about adapting to changing needs and rising to meet new challenges. And right now, business are facing the unprecedented and unseen impact of Covid-19. With many employees furloughed or working from home, and with the uncertainty around when things will return to normal, it’s understandable that business owners are concerned about the future of their company. 

So how do you use this time of uncertainty? One way is to review your online presence. Your website is a key tool in attracting new business but without search engine optimization (SEO), it won’t be seen. SEO techniques keep your website fresh and make it more likely to be seen in search engines meaning more exposure, more customers and more profit.

At SML Solutions we offer UK SEO packages to companies all over the country, and indeed across the world. Business owners are often surprised when they come to us and see how underused their website has been, and the potential there is in a website which is managed by digital marketing experts employing SEO techniques.

So, why not take this opportunity to review your online presence? Give us a call or drop us a line to discuss how we could help you take your website to the next level so you can hit the ground running when things get back to normal.

Why do I need to use an SEO agency?

There are plenty of places out there which let you design a website for free. In just a couple of hours you can have a shiny new website with your company logo, great copy and all the contact details clients need to get in touch with you. Then, you just sit back, relax and wait for the business to come flooding in, right? Wrong.

Without employing search engineoptimisation strategies your website won’t land on search engine results pages – at least not on the pages which people actually look at. And what’s the point of a great website if nobody sees it?

Digital marketing is a great way to get your business out there to the right people at the right time. Which is why it’s one of the most effective marketing methods around. But, like all successful marketing campaigns, it requires time, expert knowledge and cost. SML Solutions offer search engineoptimisation in Leeds and to companies across the globe. We’ve got the expert knowledge and, as this is our core business, we’ve got the time to put you on the digital map and help drive business to your site.

We offer a range of SEO packages UK to suit the needs of your business. Investment in SEO is investment in a properly targeted marketing strategy run by experts. If you want to increase traffic to your website, give us a call.