Whatever your product or service, if you have a website you should be thinking about an SEO strategy. SEO (Search Engine Optimization) is the practice of getting your website to rank highly in Google searches.
SEO requires a multi-faceted approach and it’s important you don’t fall
into the trap of simply stuffing keywords into your content and expecting
search engines to find and suggest your site. Keywords are just one aspect of
what is known as onsite SEO which is focused on optimizing elements of
your site.
To be
successful, your onsite SEO must include keywords at the right density
and proximity. It should also be complemented by an offsite SEO
strategy. Due to the complex nature of SEO and the ever-changing algorithms
and web crawlers used by search engines, you should employ the services of a
digital marketing agency to create and implement your SEO strategy
unless you understand all the elements involved in creating one and have the
time and skills to devote to getting it right.
SML Solutions is an award-winning digital marketing agency in Leeds that
has a range of SEO packages available to suit the needs of all
businesses regardless of size. If you’re concerned that your site is not
receiving the amount of traffic you expect, get in touch today to discuss how SEO packages could enhance your site, increase leads and drive sales.
