Make a good first impression with your website

The internet is by far the most effective tool in modern-day business, providing clients and customers around the globe access to your service or product. You might not provide a service to clients who aren't in your area. But, nevertheless, search engines will be the main source of business opportunities and curious visitors who go to your website.

Their first impression of your site is vital. Your website must appear professional, clearly explain your services, be user-friendly and provide a call to action to let visitors know what you're looking for from them, namely to place an order or make an inquiry. If you don't do this, the likelihood is that they'll leave and take their business elsewhere and will never give your site any thought. Your landing page is just the second part of the fight. The first step is getting you there, to begin with.

81% of people look for products and services on the internet and to get noticed by potential customers you must rank in the top positions. The best way to achieve high rankings is to make sure you do your SEO and digital marketing perfect. SEO, also known as search engine optimization is a set of strategies created to make your website appear higher in results from search engines and get noticed. If you don't have it, your website may be as sleek as you want, however it will receive very little traffic.

When you realize the importance of SEO and its benefits, it's easy to understand the reason why the purchase of an SEO package is a worthwhile investment. In the end, it's the best way to get in front of eighty per cent of your possible customers. SMLSolutions is a specialist in SEO. SML Solutions specialise in SEO and digital marketing, which allows you to be noticed while you concentrate on your primary business. For more details on our UK SEO services, get in touch with us today and allow us to help you get your first impression right.

Do I Need An SEO Agency?

Whatever your product or service, if you have a website you should be thinking about an SEO strategy. SEO (Search Engine Optimization) is the practice of getting your website to rank highly in Google searches.

SEO requires a multi-faceted approach and it’s important you don’t fall into the trap of simply stuffing keywords into your content and expecting search engines to find and suggest your site. Keywords are just one aspect of what is known as onsite SEO which is focused on optimizing elements of your site.

To be successful, your onsite SEO must include keywords at the right density and proximity. It should also be complemented by an offsite SEO strategy. Due to the complex nature of SEO and the ever-changing algorithms and web crawlers used by search engines, you should employ the services of a digital marketing agency to create and implement your SEO strategy unless you understand all the elements involved in creating one and have the time and skills to devote to getting it right.

SML Solutions is an award-winning digital marketing agency in Leeds that has a range of SEO packages available to suit the needs of all businesses regardless of size. If you’re concerned that your site is not receiving the amount of traffic you expect, get in touch today to discuss how SEO packages could enhance your site, increase leads and drive sales.

How to Improve SEO on Your Website

SEO is a vital part of your marketing and one that is important to get a spot on. With so many websites out there, getting noticed is becoming more difficult. But in an increasingly digital market, it has never been so important.

So how do you improve SEO for your website?

Good quality blog posts

Lots of offsite SEO techniques require the use of an SEO agency, but one of the most important things you can do for yourself is to write high-quality blog content. Well-written blog posts that provide value to site visitors will keep users on your site for longer and help increase your position in search engine rankings. If you’re not confident with writing, don’t worry – your SEO agency can arrange professionally written content for you.

Blogging needs to be a regular event. The occasional blog here and there will not help improve SEO as the algorithms that decide your search engine ranking want to see regular fresh content.

When writing your content, you need to ensure you use keywords to help web crawlers scan and understand what your site is all about. Keywords are the words and phrases that users will enter into search engines when looking for answers and solutions that match your offering.

Keywords should make up around 2% of your overall content. Put too many in and the algorithms will penalise you for ‘stuffing’. Fail to add enough, and they won’t be able to identify the purpose of your site and you will fail to get returned in search engine results.

SEO is vital in modern-day business. While some elements of it can be done in-house, many require SEO experts. To discuss how one of our UK SEO packages could benefit your business and help improve SEO on your site, get in touch.

Why Digital Marketing Is Crucial For Business Growth

The internet is your biggest source of potential business. Whether your target market is local or global, it’s the place people go to search for the things they want. So digital marketing gives you access to a huge pool of potential clients. But it does so much more than just that.

Other benefits of online marketing include:

·         Interact with your prospects to find out more about them and what they are looking for

·         The ability to cut costs. Traditional marketing methods are costly, resource-intensive and (mostly) ineffective

·         Get to know your audience and allow them to see the personality behind your brand

·         Track responses to your marketing efforts

So, digital marketing is important to establishing your identity and growing your business? But what do you do if you’re not tech-savvy or don’t have the time to devote to digital marketing?

You can find a digital marketing agency with SEO Packages in Leeds like SML Solutions.

SML Solutions is a digital marketing agency based in Leeds and offering a range of solutions to clients around the world. From website design and build to search engine optimization, we tailor our solutions to your needs.

Whether it’s establishing yourself or boosting your online presence, we have the tools and expertise to help you achieve your goals and boost your profits. For details of our services and how we could transform your online presence, get in touch today.

Do Small Businesses Need SEO?

SEO helps small businesses rank higher in search engines. In turn this helps bring more qualified leads and increases conversion rates.

SEO helps build brand awareness and trust.  Users are more likely to trust a site on THE first page of search engine results pages (SERPs) than those that appear on page 4 or 5.

As a small business owner, you can use SEO to grow your online presence, stand out and gain new customers.

Taking a few hours to optimize your site for SEO can generate more good quality visitors to your site who have a genuine interest in buying what you’re selling.

The problem for many small business owners is that they don’t have that time. And even if you can find a bit of time – do you actually know what you’re doing? If so, that’s great. If not, do not despair.

SML Solutions offers SEO packages UK to help with digital marketing and enhancing your online presence. Our packages allow you to spend your time on what you do best while we go about increasing the quality and quantity of leads to your site.

We’re based in Leeds but have clients from all over the world benefitting from our expertise and experience in search engine optimization.

If your website has gone stagnant, if your digital presence could do with a facelift, or if you just want to find ways of attracting  the right visitors to the website you’re actually quite proud of, get in touch.

Why SEO is more important than ever

It’s no secret that Covid-19 changed the way brands and customers connect. Overnight, companies across the world were forced to take their products or services almost exclusively online. In doing so, the game changed. For many, that human connection was lost. But both vendors and consumers also saw benefits in this increasingly digital marketplace. Without a High Street presence, some brands saved money. Consumers further embraced online shopping which had been on the increase anyway. And consumers found they had far more options when looking to buy.

This, of course, means sellers have a far wider potential market than they did pre-pandemic. The increased demand for online shopping has presented a massive opportunity for brands to extend their area of operation and attract new customers. But with every brand in the world looking to seize that opportunity, how do you make sure you stand out?

The answer, of course, is SEO.

SEO (search engine optimization) is a way of getting noticed by this expanding audience. By using SEO techniques to enhance your online presence, you can help ensure that it’s your brand that consumers see.

Of course, there is a drawback. Getting SEO right takes time and knowledge. At SML Solutions, we take that burden off of you. Our UK SEO packages allow you to concentrate on what you do best while we take care of getting you seen.

For more information or to sign up, check out our Services page or give us a call.

What is the difference between onsite SEO and offsite SEO?

SEO is the art of attracting visitors to your website which, like all forms of art, requires creativity to help you stand out. But it’s also the science of attracting visitors to your website which, like all sciences, requires understanding of the right formula to produce the right result.

Onsite SEO focuses on how your site appears to users and how it is noticed and ranked by search engines. It uses techniques such as keyword density and proximity (ie how often you use keywords and how you space them out) to help Google and others work out what your site is all about and show it to users trying to find your services.

Offsite SEO refers to what is going on in the background. Backlinks, meta tags and other devices are employed in line with what search engines are looking for to help boost your site up those rankings and get it noticed.

Getting the right combination of art and science to ensure your site ranks highly is something anyone can learn – if they have the time. The problem that many small and medium businesses face is that their time is spent focusing on their core business, naturally. But what that means is they don’t have time to focus on SEO to grow their business.

That’s where SML Solutions comes in. SML is a digital marketing agency in Leeds that offers a range of UK SEO packages to suit companies of all shapes and sizes. If you’re looking to expand your digital presence but don’t have the time to dedicate to it yourself, get in touch. We’re based in Leeds but have clients across the UK and beyond and we’d love to help you reach your full potential.