The internet is the single most powerful took in modern business giving clients and customers all over the world access to your product or service. Now, maybe you don't offer a service to customers outside of your local area. But, nonetheless, search engines are going to be the major source of new business and curious browsers who head to your site.
And their first impression is crucial. Your
site needs to look professional, be clear about what you do, be easy to
navigate and a have a call to action so visitors know what it is you want from
them to place an order submit an enquiry. Get this bit wrong and chances are
they'll move on, take their custom elsewhere and never give you another
thought. But your landing page is only the second half of the battle. The first
is getting them there in the first place.
81% of people search for goods and services
online which means that to even be seen by potential clients you need to be
ranking high. And the way to rank high is to get your digital marketing
and SEO right. SEO or search engine optimisation is a series of techniques
designed to make your site rise up the list of search engine results and be
seen. Without it, your site can be as slick as you like but it will get very
few visits.
Once you understand the value of SEO, it’s
easy to see why an SEO package is a good investment. After all, it’s the way to
put yourself in front of 81% of your potential client base. At SML Solutions
we specialise in SEO and digital marketing to get you seen while you focus on
your core business. For details of our UK SEO packages get in touch and
let us help get your first impression right.
