Here are the top 4 reasons why your website needs an SEO audit:
An SEO audit highlights
technical issues preventing your site from ranking highly on search engines.
These include:
·
Loading speed
·
Image size
·
Redirect issues
·
Architecture issues
·
Coding issues
2. It will identify on-page issues
Your on-page SEO should make it as
easy as possible for search engine algorithms to scan, index and rank your
site.
Possible on-site SEO issues that might need
to be fixed include:
·
Meta titles
·
Meta descriptions
·
Headers
·
Content
·
Linking
3. It will identify competitor sites
Understanding your rivals’ SEO strategy
will allow you to differentiate your marketing mix and rank higher.
4. It will identify backlinks
An SEO audit will show you:
·
How many backlinks does your site
has
·
The quality of those links
·
What backlinks do your competitors
have
An SEO audit is a way of
understanding how well your website is performing. Armed with this information
you can go about creating a marketing strategy that meets your needs and gets
your business noticed.
Without an SEO strategy, all your
marketing and SEO efforts are simply ‘hit and hope’ with no way of determining
ROI.
SML Solutions is a multi-award-winning digital marketing agency in Leeds
that offers SEO packages to small and medium businesses. We will carry
out a full SEO audit of your website, implement necessary changes and
then monitor your SEO monthly, dealing with any potential issues before they
become a problem for your business.
For more details or to arrange an SEO
audit, call today.
