SEO is a vital part of your marketing and one that is important to get a spot on. With so many websites out there, getting noticed is becoming more difficult. But in an increasingly digital market, it has never been so important.
So how do you improve SEO for your
website?
Good quality blog posts
Lots of offsite SEO techniques
require the use of an SEO agency, but one of the most important things
you can do for yourself is to write high-quality blog content. Well-written
blog posts that provide value to site visitors will keep users on your site for
longer and help increase your position in search engine rankings. If you’re not
confident with writing, don’t worry – your SEO agency can arrange
professionally written content for you.
Blogging needs to be a regular event. The
occasional blog here and there will not help improve SEO as the
algorithms that decide your search engine ranking want to see regular fresh
content.
When writing your content, you need to
ensure you use keywords to help web crawlers scan and understand what your site
is all about. Keywords are the words and phrases that users will enter into
search engines when looking for answers and solutions that match your offering.
Keywords should make up around 2% of your
overall content. Put too many in and the algorithms will penalise you for
‘stuffing’. Fail to add enough, and they won’t be able to identify the purpose
of your site and you will fail to get returned in search engine results.
SEO is vital in modern-day business. While
some elements of it can be done in-house, many require SEO experts. To discuss
how one of our UK SEO packages could benefit your business and help
improve SEO on your site, get in touch.
