Why Blogging Should Be Part of Your Digital Marketing Strategy

Blogging is a fantastic way to generate organic traffic, particularly for those prospects who have not yet decided whether they want to buy. It can allow you to answer their questions, establish credibility and guide them to your site.

Even if you only publish once a month, it will enhance your website's visibility and online presence. If you have the time and skills, you can write and post blogs yourself. If not, you can get a digital marketing agency to do them for you.

As a UK company, if you decide to hire an agency, make sure it’s a UK digital marketing agency. This is because you want it to be well written and even choosing one from another English-speaking country can result in errors because your writer doesn’t understand the nuances of the language.

SML Solutions is a multi-award-winning digital marketing agency in Leeds that serves clients all over the UK.

We offer a whole range of services from SEO solutions to blogging and social media marketing. To discuss your needs and get set to kick off 2023 with an enhanced online presence, call today.

Why Your Business Needs an SEO Agency

As a business owner, you’re always looking for the best way to drive interest and revenue for your business online.

As online browsing, mobile shopping, and online-first business practices continue to become the best way to connect with your audience, search engines (and search engine rankings) are now more important than ever before.

A massive amount of internet traffic takes place in search engines, with Google having by far the biggest slice of the pie. And this means that ranking highly is crucial to give you a competitive edge and drive revenue growth.

Quite simply, SEO is one of the most successful forms of marketing out there. And in the same way, you wouldn’t take care of your own accounts or try to fix a leaking pipe in your home or office, when it comes to SEO, it’s always best to get in the experts. Because even if you know all there is to know about onsite SEO, offsite SEO, backlinks, etc, the chances are you don’t have the time to do it properly.

And why would you risk doing half a job on what is potentially your biggest revenue driver?

SML Solutions is a multi-award-winning SEO agency in Leeds that serves clients across the UK and around the world. We take care of all your SEO needs and include services such as:

●        Web design

●        Web development

●        Digital marketing

●        Social media marketing

●        Blogging

Done properly, SEO can take your business to the next level. Do it badly, and you will rank behind all those competitors who have invested in getting their SEO right. And that makes what little time or money you have put into it a waste of resources.

If you’re ready to use SEO to drive your business forward, get in touch today.

Do I Need Social Media Marketing?

Yes. Every brand needs social media marketing.

Why? Because regardless of your product or service, the people you want to connect with are on social media.

But if you thought social media marketing was as simple as posting messages every now and again, it’s time for a rethink.

Marketing must connect with your target audience. It can be:

●        Informative

●        Entertaining

●        Lead generating

●        Intended for data capture

But whatever your intention, the first thing your content must do is catch their attention. Just imagine how many posts we all scroll past every day. So, what can you do to make sure your posts get noticed?

You need a social media marketing strategy.

And that’s no small undertaking. To establish a presence on social media, you need to be posting valuable, relevant content on a regular basis. But how do you find time to do that amongst everything else you need to be doing every day?

You find a reliable and trusted team of experts to take care of your marketing needs for you.

SML Solutions is an award-winning digital marketing agency in Leeds that serves clients all over the UK and across the world.

We combine social media marketing with SEO content, web design, and blogging to provide the ideal marketing mix for any sector. We take the time to understand your business and your target market and then create a digital marketing strategy that is aligned with your consumer base and objectives.

To find out more, call 0113 821 4545 or enquire online.

Essentials of Digital Marketing

Digital marketing is a fast-moving industry with new tools and techniques being made available all the time. Sometimes it can seem impossible to keep up with the pace of change and you can feel overwhelmed by everything there is to keep on top of.

Fortunately, the fundamentals of digital marketing don’t change.

So, here is a quick run-through of the essentials of digital marketing:

·         Know your USP and make sure your clients know it too. This should be front and centre of all your marketing efforts.

·         Know your customers. Take time to understand them and make sure you meet them in their digital space.

·         Keep on top of SEO. This is vital to ensure you get noticed online

·         Have an SEM strategy that is aligned with your SEO strategy.

·         Use data and analytics to understand results and enhance your future digital marketing plans

·         Be tech-savvy. Digital marketing is driven by technological advancements. You need to be at the forefront of new tech and software so you have a decent handle on what’s new, what’s hot, and what’s coming.

·         Be clear and persuasive. Highlight the features and benefits of what you do. Speak directly to your target consumers and guide them through the sales funnel.

Digital marketing is crucial to business success in 2022 and beyond. Getting it right takes time and expertise. If you don’t have the time or expertise to devote to ensuring your digital marketing strategy is the success you need it to be, a digital marketing agency will take on that responsibility for you and leave you to focus on what you do best.

SML Solutions is an award-winning digital marketing agency in Leeds that serves clients from across the UK and all around the world.

Get in touch today to see how we can take your digital marketing to the next level.

Make a good first impression with your website

The internet is by far the most effective tool in modern-day business, providing clients and customers around the globe access to your service or product. You might not provide a service to clients who aren't in your area. But, nevertheless, search engines will be the main source of business opportunities and curious visitors who go to your website.

Their first impression of your site is vital. Your website must appear professional, clearly explain your services, be user-friendly and provide a call to action to let visitors know what you're looking for from them, namely to place an order or make an inquiry. If you don't do this, the likelihood is that they'll leave and take their business elsewhere and will never give your site any thought. Your landing page is just the second part of the fight. The first step is getting you there, to begin with.

81% of people look for products and services on the internet and to get noticed by potential customers you must rank in the top positions. The best way to achieve high rankings is to make sure you do your SEO and digital marketing perfect. SEO, also known as search engine optimization is a set of strategies created to make your website appear higher in results from search engines and get noticed. If you don't have it, your website may be as sleek as you want, however it will receive very little traffic.

When you realize the importance of SEO and its benefits, it's easy to understand the reason why the purchase of an SEO package is a worthwhile investment. In the end, it's the best way to get in front of eighty per cent of your possible customers. SMLSolutions is a specialist in SEO. SML Solutions specialise in SEO and digital marketing, which allows you to be noticed while you concentrate on your primary business. For more details on our UK SEO services, get in touch with us today and allow us to help you get your first impression right.

Do I Need An SEO Agency?

Whatever your product or service, if you have a website you should be thinking about an SEO strategy. SEO (Search Engine Optimization) is the practice of getting your website to rank highly in Google searches.

SEO requires a multi-faceted approach and it’s important you don’t fall into the trap of simply stuffing keywords into your content and expecting search engines to find and suggest your site. Keywords are just one aspect of what is known as onsite SEO which is focused on optimizing elements of your site.

To be successful, your onsite SEO must include keywords at the right density and proximity. It should also be complemented by an offsite SEO strategy. Due to the complex nature of SEO and the ever-changing algorithms and web crawlers used by search engines, you should employ the services of a digital marketing agency to create and implement your SEO strategy unless you understand all the elements involved in creating one and have the time and skills to devote to getting it right.

SML Solutions is an award-winning digital marketing agency in Leeds that has a range of SEO packages available to suit the needs of all businesses regardless of size. If you’re concerned that your site is not receiving the amount of traffic you expect, get in touch today to discuss how SEO packages could enhance your site, increase leads and drive sales.

How to Improve SEO on Your Website

SEO is a vital part of your marketing and one that is important to get a spot on. With so many websites out there, getting noticed is becoming more difficult. But in an increasingly digital market, it has never been so important.

So how do you improve SEO for your website?

Good quality blog posts

Lots of offsite SEO techniques require the use of an SEO agency, but one of the most important things you can do for yourself is to write high-quality blog content. Well-written blog posts that provide value to site visitors will keep users on your site for longer and help increase your position in search engine rankings. If you’re not confident with writing, don’t worry – your SEO agency can arrange professionally written content for you.

Blogging needs to be a regular event. The occasional blog here and there will not help improve SEO as the algorithms that decide your search engine ranking want to see regular fresh content.

When writing your content, you need to ensure you use keywords to help web crawlers scan and understand what your site is all about. Keywords are the words and phrases that users will enter into search engines when looking for answers and solutions that match your offering.

Keywords should make up around 2% of your overall content. Put too many in and the algorithms will penalise you for ‘stuffing’. Fail to add enough, and they won’t be able to identify the purpose of your site and you will fail to get returned in search engine results.

SEO is vital in modern-day business. While some elements of it can be done in-house, many require SEO experts. To discuss how one of our UK SEO packages could benefit your business and help improve SEO on your site, get in touch.