Why Digital Marketing Is Crucial For Business Growth

The internet is your biggest source of potential business. Whether your target market is local or global, it’s the place people go to search for the things they want. So digital marketing gives you access to a huge pool of potential clients. But it does so much more than just that.

Other benefits of online marketing include:

·         Interact with your prospects to find out more about them and what they are looking for

·         The ability to cut costs. Traditional marketing methods are costly, resource-intensive and (mostly) ineffective

·         Get to know your audience and allow them to see the personality behind your brand

·         Track responses to your marketing efforts

So, digital marketing is important to establishing your identity and growing your business? But what do you do if you’re not tech-savvy or don’t have the time to devote to digital marketing?

You can find a digital marketing agency with SEO Packages in Leeds like SML Solutions.

SML Solutions is a digital marketing agency based in Leeds and offering a range of solutions to clients around the world. From website design and build to search engine optimization, we tailor our solutions to your needs.

Whether it’s establishing yourself or boosting your online presence, we have the tools and expertise to help you achieve your goals and boost your profits. For details of our services and how we could transform your online presence, get in touch today.

Do Small Businesses Need SEO?

SEO helps small businesses rank higher in search engines. In turn this helps bring more qualified leads and increases conversion rates.

SEO helps build brand awareness and trust.  Users are more likely to trust a site on THE first page of search engine results pages (SERPs) than those that appear on page 4 or 5.

As a small business owner, you can use SEO to grow your online presence, stand out and gain new customers.

Taking a few hours to optimize your site for SEO can generate more good quality visitors to your site who have a genuine interest in buying what you’re selling.

The problem for many small business owners is that they don’t have that time. And even if you can find a bit of time – do you actually know what you’re doing? If so, that’s great. If not, do not despair.

SML Solutions offers SEO packages UK to help with digital marketing and enhancing your online presence. Our packages allow you to spend your time on what you do best while we go about increasing the quality and quantity of leads to your site.

We’re based in Leeds but have clients from all over the world benefitting from our expertise and experience in search engine optimization.

If your website has gone stagnant, if your digital presence could do with a facelift, or if you just want to find ways of attracting  the right visitors to the website you’re actually quite proud of, get in touch.

Why SEO is more important than ever

It’s no secret that Covid-19 changed the way brands and customers connect. Overnight, companies across the world were forced to take their products or services almost exclusively online. In doing so, the game changed. For many, that human connection was lost. But both vendors and consumers also saw benefits in this increasingly digital marketplace. Without a High Street presence, some brands saved money. Consumers further embraced online shopping which had been on the increase anyway. And consumers found they had far more options when looking to buy.

This, of course, means sellers have a far wider potential market than they did pre-pandemic. The increased demand for online shopping has presented a massive opportunity for brands to extend their area of operation and attract new customers. But with every brand in the world looking to seize that opportunity, how do you make sure you stand out?

The answer, of course, is SEO.

SEO (search engine optimization) is a way of getting noticed by this expanding audience. By using SEO techniques to enhance your online presence, you can help ensure that it’s your brand that consumers see.

Of course, there is a drawback. Getting SEO right takes time and knowledge. At SML Solutions, we take that burden off of you. Our UK SEO packages allow you to concentrate on what you do best while we take care of getting you seen.

For more information or to sign up, check out our Services page or give us a call.

What is the difference between onsite SEO and offsite SEO?

SEO is the art of attracting visitors to your website which, like all forms of art, requires creativity to help you stand out. But it’s also the science of attracting visitors to your website which, like all sciences, requires understanding of the right formula to produce the right result.

Onsite SEO focuses on how your site appears to users and how it is noticed and ranked by search engines. It uses techniques such as keyword density and proximity (ie how often you use keywords and how you space them out) to help Google and others work out what your site is all about and show it to users trying to find your services.

Offsite SEO refers to what is going on in the background. Backlinks, meta tags and other devices are employed in line with what search engines are looking for to help boost your site up those rankings and get it noticed.

Getting the right combination of art and science to ensure your site ranks highly is something anyone can learn – if they have the time. The problem that many small and medium businesses face is that their time is spent focusing on their core business, naturally. But what that means is they don’t have time to focus on SEO to grow their business.

That’s where SML Solutions comes in. SML is a digital marketing agency in Leeds that offers a range of UK SEO packages to suit companies of all shapes and sizes. If you’re looking to expand your digital presence but don’t have the time to dedicate to it yourself, get in touch. We’re based in Leeds but have clients across the UK and beyond and we’d love to help you reach your full potential.

How to get your business noticed online this year

The New Year is a great opportunity for reflection and new beginnings. In business, it’s the ideal time to look back at what worked for you in the previous calendar year and what you could do differently. And right now the question to ask is how good your online presence is. In a year when internet shopping went through the roof, if you weren’t getting noticed, you were missing out on literally hundreds (possibly thousands) of leads, enquiries and sales.

If that’s you, now is the time to act. Unless you’re in some niche market, the internet is awash with companies offering similar products and services to you – the trick is to make your offer stand out from the competition. And the way to do that is to find an SEO agency.

SEO is all about getting seen online and involves a number of online and offline strategies to beat the algorithms and get you seen on search engine results. It’s a skill that requires time and expertise to get right, and many small businesses find they don’t have the time and that their expertise lies elsewhere. At SML Solutions, we have a range of UK SEO packages to suit your business and to help get you seen. To discuss which package is right for you, get in touch today and start to fully access the biggest marketplace the world has ever known.

Make a good first impression with your website

The internet is the single most powerful took in modern business giving clients and customers all over the world access to your product or service. Now, maybe you don't offer a service to customers outside of your local area. But, nonetheless, search engines are going to be the major source of new business and curious browsers who head to your site.

And their first impression is crucial. Your site needs to look professional, be clear about what you do, be easy to navigate and a have a call to action so visitors know what it is you want from them to place an order submit an enquiry. Get this bit wrong and chances are they'll move on, take their custom elsewhere and never give you another thought. But your landing page is only the second half of the battle. The first is getting them there in the first place.

81% of people search for goods and services online which means that to even be seen by potential clients you need to be ranking high. And the way to rank high is to get your digital marketing and SEO right. SEO or search engine optimisation is a series of techniques designed to make your site rise up the list of search engine results and be seen. Without it, your site can be as slick as you like but it will get very few visits.

Once you understand the value of SEO, it’s easy to see why an SEO package is a good investment. After all, it’s the way to put yourself in front of 81% of your potential client base. At SML Solutions we specialise in SEO and digital marketing to get you seen while you focus on your core business. For details of our UK SEO packages get in touch and let us help get your first impression right.

Why digital marketing has never been so important?

Good business is about adapting to changing needs and rising to meet new challenges. And right now, business are facing the unprecedented and unseen impact of Covid-19. With many employees furloughed or working from home, and with the uncertainty around when things will return to normal, it’s understandable that business owners are concerned about the future of their company. 

So how do you use this time of uncertainty? One way is to review your online presence. Your website is a key tool in attracting new business but without search engine optimization (SEO), it won’t be seen. SEO techniques keep your website fresh and make it more likely to be seen in search engines meaning more exposure, more customers and more profit.

At SML Solutions we offer UK SEO packages to companies all over the country, and indeed across the world. Business owners are often surprised when they come to us and see how underused their website has been, and the potential there is in a website which is managed by digital marketing experts employing SEO techniques.

So, why not take this opportunity to review your online presence? Give us a call or drop us a line to discuss how we could help you take your website to the next level so you can hit the ground running when things get back to normal.