How to get your business noticed online this year

The New Year is a great opportunity for reflection and new beginnings. In business, it’s the ideal time to look back at what worked for you in the previous calendar year and what you could do differently. And right now the question to ask is how good your online presence is. In a year when internet shopping went through the roof, if you weren’t getting noticed, you were missing out on literally hundreds (possibly thousands) of leads, enquiries and sales.

If that’s you, now is the time to act. Unless you’re in some niche market, the internet is awash with companies offering similar products and services to you – the trick is to make your offer stand out from the competition. And the way to do that is to find an SEO agency.

SEO is all about getting seen online and involves a number of online and offline strategies to beat the algorithms and get you seen on search engine results. It’s a skill that requires time and expertise to get right, and many small businesses find they don’t have the time and that their expertise lies elsewhere. At SML Solutions, we have a range of UK SEO packages to suit your business and to help get you seen. To discuss which package is right for you, get in touch today and start to fully access the biggest marketplace the world has ever known.

Make a good first impression with your website

The internet is the single most powerful took in modern business giving clients and customers all over the world access to your product or service. Now, maybe you don't offer a service to customers outside of your local area. But, nonetheless, search engines are going to be the major source of new business and curious browsers who head to your site.

And their first impression is crucial. Your site needs to look professional, be clear about what you do, be easy to navigate and a have a call to action so visitors know what it is you want from them to place an order submit an enquiry. Get this bit wrong and chances are they'll move on, take their custom elsewhere and never give you another thought. But your landing page is only the second half of the battle. The first is getting them there in the first place.

81% of people search for goods and services online which means that to even be seen by potential clients you need to be ranking high. And the way to rank high is to get your digital marketing and SEO right. SEO or search engine optimisation is a series of techniques designed to make your site rise up the list of search engine results and be seen. Without it, your site can be as slick as you like but it will get very few visits.

Once you understand the value of SEO, it’s easy to see why an SEO package is a good investment. After all, it’s the way to put yourself in front of 81% of your potential client base. At SML Solutions we specialise in SEO and digital marketing to get you seen while you focus on your core business. For details of our UK SEO packages get in touch and let us help get your first impression right.

Why digital marketing has never been so important?

Good business is about adapting to changing needs and rising to meet new challenges. And right now, business are facing the unprecedented and unseen impact of Covid-19. With many employees furloughed or working from home, and with the uncertainty around when things will return to normal, it’s understandable that business owners are concerned about the future of their company. 

So how do you use this time of uncertainty? One way is to review your online presence. Your website is a key tool in attracting new business but without search engine optimization (SEO), it won’t be seen. SEO techniques keep your website fresh and make it more likely to be seen in search engines meaning more exposure, more customers and more profit.

At SML Solutions we offer UK SEO packages to companies all over the country, and indeed across the world. Business owners are often surprised when they come to us and see how underused their website has been, and the potential there is in a website which is managed by digital marketing experts employing SEO techniques.

So, why not take this opportunity to review your online presence? Give us a call or drop us a line to discuss how we could help you take your website to the next level so you can hit the ground running when things get back to normal.

Why do I need to use an SEO agency?

There are plenty of places out there which let you design a website for free. In just a couple of hours you can have a shiny new website with your company logo, great copy and all the contact details clients need to get in touch with you. Then, you just sit back, relax and wait for the business to come flooding in, right? Wrong.

Without employing search engineoptimisation strategies your website won’t land on search engine results pages – at least not on the pages which people actually look at. And what’s the point of a great website if nobody sees it?

Digital marketing is a great way to get your business out there to the right people at the right time. Which is why it’s one of the most effective marketing methods around. But, like all successful marketing campaigns, it requires time, expert knowledge and cost. SML Solutions offer search engineoptimisation in Leeds and to companies across the globe. We’ve got the expert knowledge and, as this is our core business, we’ve got the time to put you on the digital map and help drive business to your site.

We offer a range of SEO packages UK to suit the needs of your business. Investment in SEO is investment in a properly targeted marketing strategy run by experts. If you want to increase traffic to your website, give us a call.

Does It Bring Benefits to Your Company to Hire an SEO Consultant?

If you need your company to really have presence on the Internet, you must hire a trusted consultant for good search engine optimization in Leeds. Generally these professionals offer personalised services, and must adapt to the project of each of their clients within their specialty, this being one of its main benefits.

Below we explain each of the advantages you will get when hiring SEO Packages in UK for your company.

One of the main benefits of hiring an SEO Advertising Agency Leeds, is the personalized and constant treatment that it offers, being able to solve all your doubts and concerns regarding the web positioning , raise new strategies, among others. The SEO consultant is an external collaborator of your company and must attend your particular case, answering your questions and solve any difficulty that may arise.

Another advantage that you will obtain when hiring an SEO and digital marketing expert is that they quickly integrate with your project through the different recommendations that you make - so that you can improve in all possible aspects.

Hiring this professional, you can have in constant analysis the website of your company, such as with advertising on Google. In this way, it will be possible to investigate and verify frequently the advances and the results of their positioning. In this sense, by adapting to the client's project, it will allow constant communication and suggestions.

In general, if you are hiring an SEO agency such as SML Solutions, it is recommended that you have a career in your sector. Having this experience is a very positive aspect for your business, which will be rewarded by advice and recommendations.

The professional in SEO consulting in Leeds must adapt in time and space to meet their requirements. The purpose of the SEO expert is not only oriented to optimise the web positioning of a page, but also to help the evolution of the image of the company on the Internet.

Taking these benefits into account, you have several reasons to hire SEO services for your company and take the big step.

Benefits of hiring an SEO company in Leeds

The online survival of a company - and today the general survival in 99% of cases - involves getting the best positioning for your website on the Internet. For this, it is necessary to know what  digital marketing and SEO is and how the various SEO Packages UK can help you attract qualified traffic to your website.

If you had not thought about it yet, do not worry, there’s always time. But beware, SEO evolves as fast as Google does and there is no doubt that there are many benefits of hiring an SEO Agency in Leeds, with proven experts like SML Solutions being the best option.

But first of all, if you've only heard about what organic positioning is, or SEO techniques and you have not yet entered the wonderful world of web positioning, it is important to have a brief introduction.

What are the keys of optimisation when you hire Digital Marketing Leeds?

By modifying the code of a page, its images, its content, its attributes, its robots, its advertising on Google, its sitemap, its structured data, its web architecture, its taxonomies, its snippets, its goals and its loading speed, you will be making the task very easy for Google's robot, which crawls your web pages every two to three days, seeing what it does.

If the robot sees that you adjust to what it likes, then it indexes you perfectly. This is what an SEO agency advises in. And if it indexes you in such a way, it will translate into earning positions in the ranking. The first step is to be indexed and then to scale. When you hire a company for search engine optimization in Leeds, you get exactly that: a set-up and an optimisation that will take you directly to the top 10 positions in Google over time.

How to Choose a SEO Agency Successfully?

Before taking the step of hiring a web positioning professional or SEO advertising agency Leeds, such as SML Solutions, it is important that you have clear expectations and what you want to achieve through SEO. The organic positioning is progressive and offers sustainable results, but it must be worked on throughout the months so if you are looking for immediacy, then it is not the appropriate option.

In other words, if your expectations are not realistic, no web positioning or SEO agency Leeds will be good for you. You cannot go from 10 to 20,000 visits per day in a month (probably not in a year), so you should be clear that SEO packages UK that are well done by digital marketing Leeds will help you achieve visibility, improve the authority of your domain, increase organic traffic and the online presence of your brand, but all in the medium / long term.

Any agency or professional that offers immediate digital marketing results, will not be doing things cleanly, so you should not put your trust and money there.

It is also important to be realistic with what to demand before starting to work advertising on Google with a positioning company. You cannot ask for a detailed strategy if you have not yet signed a contract. Nor can you demand that they analyse your website in depth without the Leeds agency having guarantees that you will hire their services. All this, as is natural, requires the time of a professional and that time must be charged to the client. If you want all these analyses, request them as a paid consultancy, so you can measure the capabilities of the agency fairly for both.